A recent interpretation of Visual Literacy comes from the NCREL/Metriri Group:

Visual Literacy is the ability to interpret, use, appreciate, and create images and video using both conventional and 21st century media in ways that advance thinking, decision-making, communication, and learning.

People who are visually literate have a working knowledge of

Such people demonstrate their visual literacy across a range of
media in their roles as

Visually literate people understand that the context in which, and purpose for which an image is made, influences the 'reading' of it.

Learn more about visual literacy

http://www.adobe.com/uk/education/pdf/adobe_visual_literacy_paper.pdf
http://www.asu.edu/lib/archives/benedict/images/research_pdf/loom_vl.pdf
http://www.philosophy.su.se/teoretisk2/mplooking.pdf

Learn more about visual culture

http://en.wikipedia.org/wiki/Visual_culture
http://www.visualculture.wisc.edu/whatisvisualculture.htm
http://www9.georgetown.edu/faculty/irvinem/visualarts/Intro-VisualCulture.html

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